Facebook Sharing
A series of experiments aimed to increase original content shared by friends on Facebook. Pitched a project to leadership and moved to London for a year to build it. Founding designer for Facebook London, grew EMEA design team from 3 to 30 in 12 months. Shipped MVP to Italy and New Zealand, learnings informed IG Stories.
Team
Charlie Deets
Christophe Tauziet
Seth Weisfeld
Jonathan Arena
Mills Baker
Gemma Silvers
Thiago HIrai
Daniel Gibson
Leo Mancini
Blaise DiPersia
+12
Services
0 → 1
Strategy
Mobile
Date
2014 — 2015
Composer
After a few months at the company, I joined the Content Creation team to work on the piece of UI that 2 billion people use to share their status: the Composer. As you can imagine, that’s a very delicate environment to design around since any small change can be very disruptive for the platform. In spite of that, I was able to ship a redesigned composer, privacy picker, and a few experiments like ephemeral posts.
Multi-Post Stories
One of the main obstacles for posting on Facebook is the pressure of having a finished narrative arc before sharing with their friends. To address this, I prototyped and pitched Multi-Post Stories, a way to stitch Facebook posts into a longer story. The idea gained momentum internally, leading me to move to London for a year to build it with a small team of engineers and help establish the Facebook London team.
Laser Tags
An iteration on Multi-Post Stories to make them collaborative. When you tag your friends in a post, they get an invitation to add to your story. This makes content creation on Facebook a multiplayer game for the first time in its history.
© Copyright 2023
Facebook Sharing
A series of experiments aimed to increase original content shared by friends on Facebook. Pitched a project to leadership and moved to London for a year to build it. Founding designer for Facebook London, grew EMEA design team from 3 to 30 in 12 months. Shipped MVP to Italy and New Zealand, learnings informed IG Stories.
Team
Charlie Deets
Christophe Tauziet
Seth Weisfeld
Jonathan Arena
Mills Baker
Gemma Silvers
Thiago HIrai
Daniel Gibson
Leo Mancini
Blaise DiPersia
+12
Services
0 → 1
Strategy
Mobile
Date
2014 — 2015
Composer
After a few months at the company, I joined the Content Creation team to work on the piece of UI that 2 billion people use to share their status: the Composer. As you can imagine, that’s a very delicate environment to design around since any small change can be very disruptive for the platform. In spite of that, I was able to ship a redesigned composer, privacy picker, and a few experiments like ephemeral posts.
Multi-Post Stories
One of the main obstacles for posting on Facebook is the pressure of having a finished narrative arc before sharing with their friends. To address this, I prototyped and pitched Multi-Post Stories, a way to stitch Facebook posts into a longer story. The idea gained momentum internally, leading me to move to London for a year to build it with a small team of engineers and help establish the Facebook London team.
Laser Tags
An iteration on Multi-Post Stories to make them collaborative. When you tag your friends in a post, they get an invitation to add to your story. This makes content creation on Facebook a multiplayer game for the first time in its history.
© Copyright 2023
Facebook Sharing
A series of experiments aimed to increase original content shared by friends on Facebook. Pitched a project to leadership and moved to London for a year to build it. Founding designer for Facebook London, grew EMEA design team from 3 to 30 in 12 months. Shipped MVP to Italy and New Zealand, learnings informed IG Stories.
Team
Charlie Deets
Christophe Tauziet
Seth Weisfeld
Jonathan Arena
Mills Baker
Gemma Silvers
Thiago HIrai
Daniel Gibson
Leo Mancini
Blaise DiPersia
+12
Services
0 → 1
Strategy
Mobile
Date
2014 — 2015
Composer
After a few months at the company, I joined the Content Creation team to work on the piece of UI that 2 billion people use to share their status: the Composer. As you can imagine, that’s a very delicate environment to design around since any small change can be very disruptive for the platform. In spite of that, I was able to ship a redesigned composer, privacy picker, and a few experiments like ephemeral posts.
Multi-Post Stories
One of the main obstacles for posting on Facebook is the pressure of having a finished narrative arc before sharing with their friends. To address this, I prototyped and pitched Multi-Post Stories, a way to stitch Facebook posts into a longer story. The idea gained momentum internally, leading me to move to London for a year to build it with a small team of engineers and help establish the Facebook London team.
Laser Tags
An iteration on Multi-Post Stories to make them collaborative. When you tag your friends in a post, they get an invitation to add to your story. This makes content creation on Facebook a multiplayer game for the first time in its history.
© Copyright 2023
Facebook Sharing
A series of experiments aimed to increase original content shared by friends on Facebook. Pitched a project to leadership and moved to London for a year to build it. Founding designer for Facebook London, grew EMEA design team from 3 to 30 in 12 months. Shipped MVP to Italy and New Zealand, learnings informed IG Stories.
Team
Charlie Deets
Christophe Tauziet
Seth Weisfeld
Jonathan Arena
Mills Baker
Gemma Silvers
Thiago HIrai
Daniel Gibson
Leo Mancini
Blaise DiPersia
+12
Services
0 → 1
Strategy
Mobile
Date
2014 — 2015
Composer
After a few months at the company, I joined the Content Creation team to work on the piece of UI that 2 billion people use to share their status: the Composer. As you can imagine, that’s a very delicate environment to design around since any small change can be very disruptive for the platform. In spite of that, I was able to ship a redesigned composer, privacy picker, and a few experiments like ephemeral posts.
Multi-Post Stories
One of the main obstacles for posting on Facebook is the pressure of having a finished narrative arc before sharing with their friends. To address this, I prototyped and pitched Multi-Post Stories, a way to stitch Facebook posts into a longer story. The idea gained momentum internally, leading me to move to London for a year to build it with a small team of engineers and help establish the Facebook London team.
Laser Tags
An iteration on Multi-Post Stories to make them collaborative. When you tag your friends in a post, they get an invitation to add to your story. This makes content creation on Facebook a multiplayer game for the first time in its history.