# Facebook Sharing

Canonical page: https://www.gabrielvaldivia.com/work/fb-sharing

> Connecting billions of friends

- Date: 2014 - 2015
- Client: Facebook
- Services: Strategy

## Overview

A series of experiments aimed to increase original content shared by friends on Facebook. Pitched a project to leadership and moved to London for a year to build it. Founding designer for Facebook London, grew EMEA design team from 3 to 30 in 12 months. Shipped MVP to Italy and New Zealand, learnings informed IG Stories.

## Team

- Charlie Deets — Design
- Christophe Tauziet — Design
- Seth Weisfeld — Design
- Mills Baker — Design
- Gemma Silvers — Engineering
- Thiago Hirai — Engineering
- Daniel Gibson — Engineering
- Leo Mancini — Design
- Blaise DiPersia — Design

## Case study

[Visual: Facebook Sharing - image 1](https://pub-0c00865d02c1476494008dbb74525b2a.r2.dev/fb-sharing-0.jpg)

## Composer

After a few months at the company, I joined the Content Creation team to work on the piece of UI that 2 billion people use to share their status: the Composer. As you can imagine, that's a very delicate environment to design around since any small change can be very disruptive for the platform. In spite of that, I was able to ship a redesigned composer, privacy picker, and a few experiments like ephemeral posts.

[Visual: Facebook sharing composer](https://pub-0c00865d02c1476494008dbb74525b2a.r2.dev/Frame%201000003347.png)

## Multi-Post Stories

One of the main obstacles for posting on Facebook is the pressure of having a finished narrative arc before sharing with their friends. To address this, I prototyped and pitched Multi-Post Stories, a way to stitch Facebook posts into a longer story. The idea gained momentum internally, leading me to move to London for a year to build it with a small team of engineers and help establish the Facebook London team.

[Video: mps 1](https://pub-0c00865d02c1476494008dbb74525b2a.r2.dev/9ncod04a2iNJWzrzX2rMdilWs.mp4)

[Video: mps 2](https://pub-0c00865d02c1476494008dbb74525b2a.r2.dev/ivnGBeDEOZcqglsKY5bx3Z3YkA.mp4)

[Video: MPS video](https://pub-0c00865d02c1476494008dbb74525b2a.r2.dev/z9RvRVbOSJKjDGGIKy8wjDNXLPI.mp4)

[Video: mps 3](https://pub-0c00865d02c1476494008dbb74525b2a.r2.dev/7tzsWgUCkeyzdNPQ72ii2CiPDU.mp4)

## Laser Tags

An iteration on Multi-Post Stories to make them collaborative. When you tag your friends in a post, they get an invitation to add to your story. This makes content creation on Facebook a multiplayer game for the first time in its history.

[Visual: MPS Laser Tags](https://pub-0c00865d02c1476494008dbb74525b2a.r2.dev/laser%20tags.png)

## Attribution

Credits and collaborators are listed as provided on the canonical case study. This page does not claim that Gabriel was the sole creator of the project.