Gabriel Valdivia

I worked with Grandstand’s CEO and founder to define the first version of the product and brand in preparation for their Seed round fundraise. Together we developed a product name and brand (complete with a custom typeface for the logo), an end-to-end interactive prototype, and a narrative for the pitch deck. After fundraising, I helped onboard a new designer and led design for two differentiated features for their alpha release in the Fall of 2023.

Team

Sandeep Rajan

Cody Smith

Services

0 → 1

Strategy

Mobile

Brand

Date

2023

Athlete Profiles

Inspired by the tradition of collectible baseball cards, our athlete profiles let users create and customize their own digital cards with ease. The simple creation process ensures anyone can highlight their stats, stories, and milestones. Every athlete also gets a dedicated store, making it easy to share their profile and for fans to collect and support them.

Athlete Profiles

Fan Events

Our fan events are built for versatility, effortlessly adjusting to the specific vibe of any sport. With customizable layouts and branding options, each event captures the spirit of its game. The adaptable design makes it simple to create memorable experiences that resonate with fans and athletes alike.

Fan Events

Design System

I built a comprehensive design system from the ground up, ensuring every component was consistent, reusable, and visually cohesive. This system streamlined collaboration, making it easy to hand off polished assets to the engineering team for seamless implementation. Every detail was thoughtfully documented, enabling smooth transitions from design to development.

Design System

Brand

In developing the brand, we explored countless directions, always returning to a heavy focus on typography reminiscent of vintage sports ads. The result is a visual identity that blends nostalgia with modern sensibilities, using classic type treatments and expressive lettering to capture the energy and heritage of athletic culture.