Facebook Sharing
A series of experiments aimed to increase original content shared by friends on Facebook. Pitched a project to leadership and moved to London for a year to build it. Founding designer for Facebook London, grew EMEA design team from 3 to 30 in 12 months. Shipped MVP to Italy and New Zealand, learnings informed IG Stories.

Composer
After a few months at the company, I joined the Content Creation team to work on the piece of UI that 2 billion people use to share their status: the Composer. As you can imagine, that’s a very delicate environment to design around since any small change can be very disruptive for the platform. In spite of that, I was able to ship a redesigned composer, privacy picker, and a few experiments like ephemeral posts.

Multi-Post Stories
One of the main obstacles for posting on Facebook is the pressure of having a finished narrative arc before sharing with their friends. To address this, I prototyped and pitched Multi-Post Stories, a way to stitch Facebook posts into a longer story. The idea gained momentum internally, leading me to move to London for a year to build it with a small team of engineers and help establish the Facebook London team.










Laser Tags
An iteration on Multi-Post Stories to make them collaborative. When you tag your friends in a post, they get an invitation to add to your story. This makes content creation on Facebook a multiplayer game for the first time in its history.

© Copyright 2023
Facebook Sharing
A series of experiments aimed to increase original content shared by friends on Facebook. Pitched a project to leadership and moved to London for a year to build it. Founding designer for Facebook London, grew EMEA design team from 3 to 30 in 12 months. Shipped MVP to Italy and New Zealand, learnings informed IG Stories.

Composer
After a few months at the company, I joined the Content Creation team to work on the piece of UI that 2 billion people use to share their status: the Composer. As you can imagine, that’s a very delicate environment to design around since any small change can be very disruptive for the platform. In spite of that, I was able to ship a redesigned composer, privacy picker, and a few experiments like ephemeral posts.

Multi-Post Stories
One of the main obstacles for posting on Facebook is the pressure of having a finished narrative arc before sharing with their friends. To address this, I prototyped and pitched Multi-Post Stories, a way to stitch Facebook posts into a longer story. The idea gained momentum internally, leading me to move to London for a year to build it with a small team of engineers and help establish the Facebook London team.










Laser Tags
An iteration on Multi-Post Stories to make them collaborative. When you tag your friends in a post, they get an invitation to add to your story. This makes content creation on Facebook a multiplayer game for the first time in its history.

© Copyright 2023
Facebook Sharing
A series of experiments aimed to increase original content shared by friends on Facebook. Pitched a project to leadership and moved to London for a year to build it. Founding designer for Facebook London, grew EMEA design team from 3 to 30 in 12 months. Shipped MVP to Italy and New Zealand, learnings informed IG Stories.

Composer
After a few months at the company, I joined the Content Creation team to work on the piece of UI that 2 billion people use to share their status: the Composer. As you can imagine, that’s a very delicate environment to design around since any small change can be very disruptive for the platform. In spite of that, I was able to ship a redesigned composer, privacy picker, and a few experiments like ephemeral posts.

Multi-Post Stories
One of the main obstacles for posting on Facebook is the pressure of having a finished narrative arc before sharing with their friends. To address this, I prototyped and pitched Multi-Post Stories, a way to stitch Facebook posts into a longer story. The idea gained momentum internally, leading me to move to London for a year to build it with a small team of engineers and help establish the Facebook London team.










Laser Tags
An iteration on Multi-Post Stories to make them collaborative. When you tag your friends in a post, they get an invitation to add to your story. This makes content creation on Facebook a multiplayer game for the first time in its history.

© Copyright 2023
Facebook Sharing
A series of experiments aimed to increase original content shared by friends on Facebook. Pitched a project to leadership and moved to London for a year to build it. Founding designer for Facebook London, grew EMEA design team from 3 to 30 in 12 months. Shipped MVP to Italy and New Zealand, learnings informed IG Stories.

Composer
After a few months at the company, I joined the Content Creation team to work on the piece of UI that 2 billion people use to share their status: the Composer. As you can imagine, that’s a very delicate environment to design around since any small change can be very disruptive for the platform. In spite of that, I was able to ship a redesigned composer, privacy picker, and a few experiments like ephemeral posts.

Multi-Post Stories
One of the main obstacles for posting on Facebook is the pressure of having a finished narrative arc before sharing with their friends. To address this, I prototyped and pitched Multi-Post Stories, a way to stitch Facebook posts into a longer story. The idea gained momentum internally, leading me to move to London for a year to build it with a small team of engineers and help establish the Facebook London team.










Laser Tags
An iteration on Multi-Post Stories to make them collaborative. When you tag your friends in a post, they get an invitation to add to your story. This makes content creation on Facebook a multiplayer game for the first time in its history.
