I began my career in agencies and media companies before becoming the founding designer at Automatic, a San Francisco startup developing a smart driving assistant. At Automatic, I shaped strategy, product, and brand design for its award-winning debut product, which established my foundation in storytelling, usability, and collaboration.

From there, I joined Meta, where I led design for storytelling and VR experiences including Facebook Stories, 360, and Spaces, while also mentoring teams through the transition from 2D to 3D. At Google, I worked first on VR tools with Daydream and later at Jigsaw, where I helped create products like Shield for journalists and Trainer for law enforcement, addressing challenges around online safety and disinformation.

In 2019, I directed design at Canopy, launching personalization products that continued into my role at CNN after its acquisition. I later joined Patreon, where I reimagined the app’s architecture, scaled the design system, and launched Patreon Communities to give creators a direct line to their audiences.

Today, I’m a fractional design leader with over 15 years of experience helping startups move fast from zero to one. I partner with early-stage teams like Daylight Computer, Workmate, Slingshot AI, and Google Ventures to shape product vision, build strong design foundations, and accelerate product development.