Gabriel Valdivia

Patreon 2.0

Worked with the founders to develop a vision for the "Patreon 2.0" product experience. Led our mobile, design system, navigation, and creator onboarding redesigns, and helped grow the Design team from 3 to 15.

Studio 2.0 Design System

Worked closely with the engineering and design teams to revamp the product's design system to include semantic colors, over 650 handcrafted icons, typography styles, and mobile and web components, encompassing the biggest change in Patreon's design language at the time.

Patreon 2.0 - image 1
Patreon 2.0 - image 2
Patreon 2.0 - image 3
Patreon 2.0 - image 4
Patreon 2.0 - image 5

Simplified Navigation

I led the redesign of Patreon's navigation and information architecture revamp. Our goal was to make the product more scalable to support additional features, like switching between member and creator profiles.

Patreon 2.0 - image 6
Patreon 2.0 - image 7
Patreon 2.0 - image 8

Audio Experience

Podcasts are a big part of Patreon but the audio browsing and playback experience did not meet user expectations when I joined the company. I managed the team that focused on the reimagining of the Patreon Audio experience, including a redesign of the audio player and audio tab for iOS and Android.